Focus of the week: distribution of BMW
models within its brand
It is well known that BMW is one of the largest vehicle manufacturers in the world, but did you know which models are the most popular with Germans within the Auto ABS market?
By analysing more than 130K German securitised loans stored in our unique database, we were able to identify the brand’s top-selling vehicles in Auto ABS, as of February 2017.
- Winning the race, with 27.48% of distribution, is the BMW 1 Series
- In second position, with 24.40%, the BMW 3 Series
- Hybrid cars, the i3 and i8 have also entered the race
Stay tuned…next week, we will have a closer look at the Audi distribution