Cookie Notice

This Cookie Notice was last updated 3 December 2024

This Cookie Notice describes how European DataWarehouse GmbH, Walther-von-Cronberg-Platz 2, 60594 Frankfurt am Main, Germany, Tel.: +49 69 50986 9300 (“European DataWarehouse“, “we“, “our“, “us“) and European DataWarehouse Ltd. uses cookies and similar technologies to collect and store information when you visit our websites and/or use our services. It supplements our Privacy Notice.

When you use our website and/or services, we and selected third parties may use cookies and similar technologies in order to provide you with a better, faster and safer user experience.

Cookie preferences can be managed in the management tool, which you can find here.

I. What are cookies and similar technologies?

a) Cookies are small text files (typically made up of letters and numbers) that are automatically created by your browser and stored on your device. Cookies allow for a recognition of a specific device or browser. Other tracking technologies include web beacons, Java Scripts, entity tags, and HTML5 local storage.

We use cookies and similar technologies that remain on your device only as long as your browser is active (session cookies), as well as cookies and similar technologies that remain on your device longer (persistent cookies).
First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)

b) Similar technologies

Similar technologies are technologies which enable tracking user behavior.

Web Beacons – Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs”, “single pixel gifs”, “page tags” or “web bugs”. We use web beacons in marketing emails to track and to test the effectiveness of marketing activities, and to find out if an email has been opened and acted on.
JavaScript – JavaScript are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.
Entity Tags – Entity Tags are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser and validates these caches when the website is opened, accelerating website performance since the web server does not need to send a full response if the content has not changed.
HTML5 Local Storage – HTML5 local storage allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.

II. Details on the use of cookies and similar technologies

The below charts list the cookies used and provides further information on the source, the storage duration and the purpose for each cookie.

a) Essential cookies

Essential cookies are cookies without which the technical provision of the website cannot be guaranteed. To use the full functionality of our website, it is therefore necessary for technical reasons to allow the necessary cookies. The purpose of using such cookies is to enable you to move around the website, use basic website functions and ensure the security of the website. The legal basis for the use of technically necessary cookies in Germany is Section 25 (2) No. 2 of the Act on Data Protection and the Protection of Privacy in Telecommunications and Digital Services (“TDDDG”), as these cookies are technically necessary for the secure operation of the website. The data processing in connection with essential cookies is necessary to safeguard our legitimate interest in providing a properly functioning and secure website and is therefore based on Art. 6 (1) lit. f) GDPR.

Cookie Name	Source	Duration	Purpose
borlabs-cookie	www.eurodw.eu	1 year	Saves the visitors preferences selected in the cookie banner

b) Optional Cookies

Certain cookies are only set with your consent, which you can select when you first visit our website using the cookie management tool. The functions are only activated with your consent and are used in particular to analyze and improve visits to our website, to make it easier for you to use different browsers or end devices, to recognize you during a visit or to display advertising. The legal basis for this data processing is your consent in accordance with Art. 6 (1) lit. a) GDPR. The legal basis for the use of functional cookies or similar technologies on your end device is also your consent (e.g., in Germany in accordance with Section 25 (1) TDDDG). You can withdraw your consents at any time via the management tool without affecting the permissibility of data processing until withdrawal.

III. Google Analytics

We use Google Analytics, an analysis tool of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) to continuously improve our website and services (analytics to assess how popular certain content is and to take future decisions on what to focus on).

Google also processes the data collected via Google Analytics for its own purposes in accordance with its own privacy policy. The data may be stored by Google in user profiles and used, for example, to improve products, to develop new products, to measure the effectiveness of certain advertising and market research and to personalize content and advertisements. If you are logged in to Google, your data will be assigned directly to your user account. If you do not wish to be associated with your Google user account, you must log out before activating Google Analytics. We have no influence on the further processing of your data by Google. You can find more information on this in Google’s privacy policy.

The data collected via Google Analytics is automatically deleted after 24 months. The storage period of the cookies can be found in the table below.

You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. However, this may affect the ability to use our website/services.

The data collected by the cookies regarding the use of our Services (including your IP address and your device/browser) are usually transferred to a Google server in the USA and stored there. Google Analytics also collects your IP address to ensure the security of the service and to provide us as the website operator with information about the country, region or location from which the respective user originates (so-called ‘IP location determination’).

In order to ensure anonymized collection of IP addresses we use the code “_anonymizeIp()”. Therefore, before your IP address is transmitted to Google’s servers in the USA, it is sent to a Google server in the EU (or in another member state of the EEA), where it is shortened by removing the last octet of the IP address prior to its storage so that it cannot be traced to a specific person. Only then is the shortened IP address sent to a Google server in the USA and stored there.

The legal basis for the collection and further processing of the information is your consent pursuant to Art. 6 (1) lit. a) GDPR. The legal basis for the use of cookies or similar technologies on your end device is also your consent (e.g., in Germany in accordance with Section 25 (1) TDDDG). You can withdraw your consents at any time via the management tool without affecting the permissibility of processing until the withdrawal.

In connection with the above-mentioned functions, Google may also transfer the processed data to servers outside the EU, in particular in the USA, insofar as this is necessary for the provision of these services. For the USA, there is an adequacy decision of the EU Commission (the EU-U.S. Data Privacy Framework), which ensures that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. Insofar as data is transferred to the USA, such a third country transfer is based on Art. 45 (1) sentence 1 GDPR.

IV. Google Tag Manager

We also use Google Tag Manager on our website in connection with Google services (e.g., Google Analytics). The provider is Google.

Google Tag Manager is a tool that we can use to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google LLC in the USA (see the information above on the US transfer for Google Analytics).

If you deactivate tracking by Google tools, you will not be recorded by the Google Tag Manager.

Cookie Name	Source	Duration	Purpose
_ga	Google	2 years	Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.
_gid	Google	24 hours	Used by Google Analytics to distinguish users.
_gat	Google	1 minute	Used by Google Analytics to throttle request rate.

V. Google Ads with Conversion Tracking and Google Remarketing

a) We use the service Google Ads to display interest-based (personalized) ads for our products on third-party websites using the Google advertising network. Google Ads is an online advertising program of Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

b) This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. Through the services, we have the possibility to combine our ads with certain search terms or to display ads for previous visitors in which, for example, services are advertised that the visitors have viewed on our website. We can thus display interest-based advertising to users of our website on other websites within the Google advertising network (as a “Google ad” within Google Search or on other websites). Please note that Google sets cookies and independently selects which advertisements are displayed to which respective user in the Google advertising network. We have no control over the selection of advertisements in individual cases.

c) As part of Google Ads, we use the Remarketing function. This allows us to create advertisements based on your user behaviour on our website and retarget you as you continue to use the Internet. For interest-based offers, an analysis of online user behaviour is necessary. Google uses cookies to perform this analysis. These cookies have a validity period of 90 days. The cookie collects information about your usage behaviour when you visit our or certain other third-party websites (e.g. click on certain products or links). The information is analysed by Google (pseudonymously) and used to target the visitor in a subsequent search query.

The information obtained in this way is used for statistical evaluation for ad optimization. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics IP masking on this website, your IP address is anonymized. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page of our website that is tagged with a conversion tag. Based on these statistics, we can track which search terms were clicked on our ad particularly often and which ads lead to the user contacting us via the contact form.

d) As part of Google Ads, we use conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.

Each Google Ads customer receives a different cookie. Cookies cannot be tracked through ads customer websites. The information collected from the conversion cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive any information that personally identifies you. If you do not wish to participate in tracking, you can opt out of this use by easily turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.

We additionally use the enhanced conversions feature of Google Ads, which further improves the accuracy of our conversion measurement and enables us to set up additional conversions based on the data collected by the HubSpot tool (see below for details on HubSpot). We use this feature to track conversions of users who submit a form on our website and have opted in for conversion tracking. In this case, certain information provided by the user in the relevant form (i.e. the user’s email address ) is sent to Google in hashed form. The feature uses a secure one-way hashing algorithm called SHA256 on the collected user information before sending it to Google, i.e. Google cannot access or use any plain text information. The use of the form on our website is recorded in the statistics as a conversion based on the hash value transmitted to Google. The hash value sent to Google is also used as a conversion tag to track future conversions from that specific user, such as a registration or form submission by a user using that email address on our site.

e) We have further linked Google Ads with the HubSpot tool (see below for details on HubSpot) so that the data collected from HubSpot and Google Ads can be imported into the other tool. This allows us to do enhanced conversion tracking (i.e. track conversions in Google Ads based on HubSpot data as described in the paragraph above) and unify reporting (i.e. display Google Ads reporting data in the HubSpot dashboard). This unified reporting helps measuring ad performance more accurately and optimizing targeted marketing, i.e. the display of interest-based ads by Google Ads.

f) Google may also process the data collected via Google Ads for its own purposes to the extent and in accordance with its own privacy policy. The data may be stored by Google in user profiles and processed, for example, to improve products, develop new products, measure the effectiveness of certain advertising and market research, and personalize content and advertisements. If you are logged in to Google, your data may directly be assigned to your user account. If you do not want the assignment to your user account at Google, you should log out before activating Google Ads. You can find more detailed information on data protection within the scope of Google Ads at: https://policies.google.com/technologies/ads?hl=de.

g) The legal basis for the collection and further processing of the information is your consent pursuant to Art. 6 (1) lit. a) GDPR. The legal basis for the use of cookies or similar technologies on your end device is also your consent (e.g., in Germany in accordance with Section 25 (1) TDDDG). You can withdraw your consents at any time via the management tool without affecting the permissibility of processing until the withdrawal.

h) In connection with the above-mentioned functions, Google may also transfer the processed data to servers outside the EU, in particular in the USA, insofar as this is necessary for the provision of these services. As mentioned before, there is an adequacy decision of the EU Commission for the USA (the EU-U.S. Data Privacy Framework), which ensures that certified companies have an adequate level of data protection within the meaning of the GDPR. Google LLC is certified under the EU-U.S. Data Privacy Framework and is also entered in the list maintained by the U.S. Department of Commerce (Data Privacy Framework List). A consistently high level of data protection is therefore guaranteed when data is transferred to Google servers in the USA. Insofar as data is transferred to the USA, such a third country transfer is based on Art. 45 (1) sentence 1 GDPR.

VI. LinkedIn Ads with Conversion Tracking and Remarketing

a) We use the LinkedIn Insight tag (or LinkedIn Pixel) of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The integration of this JavaScript tag enables us to display and measure personalized advertising when users visit the LinkedIn social network or other websites that have also integrated the LinkedIn advertising network (“LinkedIn Ads”), and we receive statistics about website visitors and demographics. We also use conversion tracking to measure your use of our LinkedIn ads and your interest in our offers, and we may retarget LinkedIn ads to you on other websites.

b) By integrating the LinkedIn Insight tag, your browser automatically establishes a direct connection with the LinkedIn server, both when you visit the LinkedIn website and when you visit websites that have integrated the LinkedIn Insight tag. The LinkedIn Insight tag uses cookies on our website, which are stored for a maximum of 6 months and then automatically deleted. These cookies can contain a pseudonym ID of your device. Furthermore, the IP address, URL, device and browser characteristics (User Agent), referrer, timestamp, and information on the user behaviour (e.g. buttons clicked) are collected and transmitted to LinkedIn for above purposes.

c) LinkedIn is solely responsible for processing the transmitted data for the purposes described above. LinkedIn decides independently on the specific advertising to be displayed. In this respect, we can only broadly limit the categories of users to whom our ads may be displayed based on certain preferences set by the marketing tool provider when we order the ads. We have no influence on the scope and type of use of the data by LinkedIn, we therefore inform you according to our level of knowledge: By integrating the LinkedIn Insight tag, LinkedIn receives information that you have visited the corresponding page on our site or clicked on an advertisement on our site. If you are registered with a LinkedIn service, LinkedIn can assign the visit to your account. Even if you are not registered with LinkedIn or have not logged in, there is a possibility that the provider will find out your IP address, time window and other identifying features and link them to the actions assigned to you. Further information on the data processing by LinkedIn can be found at www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy/

d) As part of LinkedIn Ads, we use LinkedIn’s retargeting function to show you personalized ads. LinkedIn analyses your user behaviour on our website (e.g. click on certain products) in order to classify you into certain advertising target groups and then display suitable advertising messages to you when you visit LinkedIn or other websites that have integrated LinkedIn Ads. We can also evaluate your use of our LinkedIn advertising and interest in our offers using a conversion tracking function. In this way, we pursue the interest of improving the effectiveness of LinkedIn ads and making our website more interesting for you.

e) We have further linked the LinkedIn Inside tag with the HubSpot tool (see below for details on HubSpot) so that LinkedIn activities can be tracked to some extent in HubSpot. We use this feature to track conversions and website activities of users who clicked on a LinkedIn ad and have opted in for conversion tracking on our website. In this case, HubSpot may connect the tracked user behaviour on our website to the user’s engagement with our LinkedIn ad on a statistical level. However, there is no full synchronisation of data collected with LinkedIn Inside tag and HubSpot, so no detailed data collected by the LinkedIn Inside tag is shared into HubSpot for individual contacts. The extended statistical analytics help us to further measure the success of our marketing efforts related to LinkedIn Ads.

f) The information collected is stored on servers of LinkedIn, including servers in countries outside the European Economic Area such as the USA. To the extent data is transferred to LinkedIn Corporation, the US company of LinkedIn, such data transfer takes place on the basis of Art. 45 sentence 1 GDPR, as LinkedIn Corporation is certified under the EU-US Data Privacy Framework. Insofar as the data transfers are not based on an adequacy decision of the EU Commission, the standard data protection clauses of the EU Commission pursuant to Art. 46 (2) lit. c) GDPR have been agreed in each case. These standard data protection clauses are intended to ensure that an adequate level of data protection is maintained in the third country.

VII. HubSpot Tracking

a) We use the tool HubSpot of the provider HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA („HubSpot“) to analyse the user behaviour of our website and to further enhance the conversion tracking by Google Ads and LinkedIn Ads. This helps us gain additional insight into our users’ conversions and improve our marketing efforts, including the display of personalized advertising by Google Ads and LinkedIn Ads (see above).

b) HubSpot uses cookies on our website, which are stored for a for a maximum of 6 months and then automatically deleted. These cookies contain pseudonym IDs of the user’s device which can help to identify the user. HubSpot further collects the IP address, URL, device and browser characteristics (User Agent), referrer, timestamps, and the session number. This information may be associated with further user information, such as email addresses, stored in our HubSpot CRM system. We use this information to gain statistical reports about our website usage and to gain further insights in user conversions for above purposes.

c) HubSpot is connected to Google Ads and LinkedIn Ads (see above for details). This allows us to a limited extent, as described above, to match certain information collected via these tools with individual HubSpot contacts . This helps us to unify our reporting, to measure ad performance more accurately, and to optimize our targeted marketing efforts, as described above.

d) We use HubSpot’s European servers , so that the data is generally not transmitted to server locations in third countries outside the EU or the EEA. If HubSpot transfers data to the USA in individual cases, this is done on the basis of Art. 45 (1) sentence 1 GDPR, as HubSpot is certified according to the so-called EU-US Data Privacy Framework and is therefore subject to an adequacy decision of the EU Commission.

e) We have concluded a data processing agreement with Hubspot. Hubspot only processes the data in accordance with our instructions and on our behalf. The transfer of data to Hubspot is therefore based on Art. 28 GDPR. Hubspot only uses the data received as part of the CRM system for the technical processing of inquiries and does not pass it on to third parties.

f) The legal basis for the collection and further processing of the information is your consent pursuant to Art. 6 (1) lit. a) GDPR. The legal basis for the use of cookies or similar technolo-gies on your end device is also your consent (e.g., in Germany in accordance with Section 25 (1) TDDDG). You can withdraw your consents at any time via the management tool without affecting the permissibility of processing until the withdrawal.

Cookie Name	Source	Duration	Purpose
_IDE	Google	13 months	Used by Google to register and report the user’s actions on the website after viewing or clicking on one of the provider’s adverts, with the purpose of measuring the effectiveness of an advert and displaying targeted advertising to the user.
_test_cookie	Google	1 year	Used by Google to check whether the user’s browser supports cookies.
__hs_opt_out, __hs_d_not_track, hs_ab_test, hs-messages-is-open, hs-messages-hide-welcome-message, __hstc, hubspotutk, __hssc, __hssrc, messagesUtk	Hubspot	13 months	HubSpot is a user database management service provided by HubSpot, Inc. We use HubSpot on this website for our online marketing activities.
_guid, li_gc, li_sugr	LinkedIn	6 months	Used to identify users or browsers for personalised advertising, retargeting, and measuring ad effectiveness. They track user activity across sessions or sites to deliver interest-based ads.